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The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams.
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Now showingSelling Before There Was a Product - Rob Witmer, VP Sales at Onyx Security1 of 19
01Selling Before There Was a Product - Rob Witmer, VP Sales at Onyx SecurityJun 9
02The Power of Network Effect in Cyber Sales - Jarrett Benavidez SVP NA Sales Lumu TechnologiesJun 4
03Slashing sales cycles: How shorter discovery calls boosted Xona’s revenue and sped up the sales cycle- John Chiappetta, CRO, XonaApr 30
04Why “Cyber Is Broken”, And Building Trust in an AI World - Karl Van den Bergh CMO IllumioApr 21
05Building Enterprise Mindshare: Lessons from Island's Meteoric Growth - Eric Appel CRO IslandMar 18
06From AWS to Terra: Building Winning Cybersecurity Partnerships – Anna Sarnek, VP of Business & Strategy, Terra SecurityMar 13
07Breaking Through With Analysts — How to Win Gartner’s Attention - Dan Lowden CMO BLACKBIRD AIMar 11
08Urgency That Closes Deals: Lessons From Startup Sales - Josh Kriss, COO @ GeordieFeb 24
09Vibe Coding For Cybersecurity Marketers (not dummies) - Joseph Barringhaus VP Marketing MazeFeb 17
10How to Build a Cyber Channel from Zero: From Someone Who Has Done it Three Times - Konnor Andersen, VP of GTM , AcuvityFeb 10
11How to Win Lighthouse Deals in a New Market - Felix Knoll COO/CRO CraniumFeb 3
12Hacking Your First $2M ARR: Sales Tactics from Kevin Bayly, VP Sales at Material SecurityJan 29
13Why Early-Stage Sales Is All About Precision, Not Volume – Abigail Maines GTM Advisor YL VenturesJan 6
14Ditch the Adversarial Negotiating: How Transparency Wins in Cyber Sales – Todd Caponi, Author of Four Levers NegotiatingDec 2
15How to Build a $30M ARR Business with Just Three Founders and ZERO employees – Amos Bar-Joseph, Co-Founder, SwannNov 25
16Why Your First VP of Sales Will Fail (And What To Do Instead) – Eyal Worthalter, Multi-Time VP of Sales, Cybersecurity StartupsNov 18
17Breaking the Mold: Why Early-Stage Startups Must Invest in Brand – Jimmy Tsang, CMO, MINDNov 11
18DataTribe Challenge Finalist: EvercoastNov 4
19DataTribe Challenge Finalist: CytadelNov 3