Answers to things you may be wondering

Digital out-of-home advertising by the month. We make ads for every thing you sell and put them on screens across your trade area, where people can’t help but notice. Your delivery level sets how many run at once, and every response is counted.

Out-of-home is advertising in physical space: billboards, transit shelters, kiosks, screens in gyms and cafés. Digital out-of-home means those screens are digital, so an ad can be scheduled and swapped like an online one.

Per trade area, per month, at one of three delivery levels. The level sets how many impressions we deliver each month and how many of your ads run at a time. Month to month, cancel anytime.

Yes. Your ads run on the same screens national advertisers use.

No. The examples rotate because the same thing works across a lot of trades: cars, listings, dates, openings, programs. The test is simpler than a category: if you have a page for each thing you sell, you’re in. Enter your website and see.

Your main site, or the part of it you want to promote, like one agent’s page or one location’s section. We read what’s there and make an ad for each thing it sells.

Only the things you sell. If something has its own page and it’s for sale, a car, a listing, a date, an opening, it gets its own ad. Pages that aren’t selling anything, like your About page, don’t.

Nothing runs until you approve it. You can change the words or the photo, and a change to the design carries to every ad built from it.

Yes. Anything you’d rather not advertise comes out from your dashboard and stops running: the car that’s already spoken for, the date that sold out. It stays out until you put it back.

Enter it anyway and see what comes back. We build the ads from what’s there, so a thin site makes thinner ads and you’ll see that immediately. If the page is the weak link, fixing it is worth more than any screen we could sell you, and we’ll say so.

Then we are probably not the right fit, and we would rather say so now. What you are paying for here is an ad per item, kept current as your inventory turns over. If you have a single page and nothing that changes, a simpler tool will serve you better.

Ten miles around each place you do business, shown on a map in your preview. Add another address and it gets a trade area of its own.

No. Choosing them is our job: planned across your trade area, around where people already pass. What you do control is the places you do business. If one is missing, add its address and it gets a trade area of its own.

Over 700,000 screens across 50 states, from big-city billboards to the gas station at the edge of town. Enter your website and your plan shows what’s inside your trade area. If it’s thin where you are, the preview shows that too.

Digital billboards on driving routes, transit shelters and subway entrances, urban panels on sidewalks, and the screens inside the places people stop: bars and restaurants, groceries, gyms, offices. Which ones depends on what your trade area actually has, whoever owns them. We weight it toward the places people in your area already pass.

Yes. Add the address of another place you do business and it gets a trade area of its own, priced the same way.

Yes, and we recommend it. Every ad carries a response URL: a short web address that goes straight to what the ad showed, like go.yourdomain.com/keyword. Whoever runs your website adds one record, and we do the rest. Until it’s set up, your ads print dropsignal.co instead, so nothing waits on it.

Each visit, by the trade area and the day that brought it. We record when it happened with a scrambled visitor ID, never a name, and nobody has to give us anything. They land on your own page, so they show up in your own analytics too.

Two things, kept separate. Delivery is counted: every play of your ad is logged, along with the size of the crowd that had a chance to see it. Response is measured through the response URL on each of your ads: every visit passes through us on its way to your page, so we count it, and it shows up in your own analytics too. The numbers on the levels are impressions: one chance for a real person to see your ad, the industry’s opportunity-to-see measure. They are not guaranteed viewers.

Presence is delivered: your ads on real screens, with the impressions your level promises, and every play logged. Visits are measured: every ad invites one, and what comes back is on your dashboard. Give it three months before you judge it.

Your dashboard has the month as it happens: where your ads played, how many times, the impressions they delivered, and every visit they brought.

Every item gets an ad. Your level sets how many are on screens at once, in the order you choose: highest price, newest, or longest on the market. When one sells, the next takes its slot.

You add a card or bank account when you schedule your launch. Nothing is charged until that day; your first month starts then, and monthly after that until you cancel.

No. It’s monthly. Cancel with a button and your ads stop at the end of the month you’ve paid for.

Yes, at the end of a month you’ve paid for. A paused month isn’t billed and doesn’t run, so there’s nothing banked and nothing to expire. Starting again costs nothing, and a fresh month begins when you come back.

We make it up the next month. The shortfall gets added to that month’s target, and if you’ve cancelled we keep running up to 30 days until it lands, unless you’d rather we didn’t. It’s delivery, not a credit: you bought impressions, so you get impressions. If we come up short two months running, we move you to the level we can actually deliver in your trade area.

No. Your online advertising works; keep it. This is the offline half: the people who aren’t searching for you yet.

The preview comes together in one visit: your ads, your plan, the map. Once you approve your ads, you pick the day they start, as early as three days out. We email you before they go live.