Question 1

What is Dropsignal?

Accepted Answer

Dropsignal puts your podcast on real-world digital screens (billboards, kiosks, transit displays) in the metros you choose. Three products: Metro Sport for game-day visibility, Metro Presence for sustained presence in one metro, and Metro Tour for multi-city campaigns timed to your schedule.

Question 2

How does it work?

Accepted Answer

Pick a metro. We monitor your RSS feed and detect new episodes automatically. Each time you publish, we generate a fresh creative from your cover art and episode title, place it on audience-optimized screens, and send you a preview. Nothing goes live without your approval.

Question 3

Do I need to do anything each time I publish?

Accepted Answer

No. Once your show is connected, detection, formatting, and delivery run automatically. You'll get a preview to approve before anything goes live.

Question 4

How do you choose which screens to use?

Accepted Answer

We build a venue mix for each metro based on where people actually spend time: billboards on commute routes, screens in bars and restaurants, gas stations, gyms, and office buildings. The goal is reaching people repeatedly across different parts of their day.

Question 5

What kinds of screens?

Accepted Answer

Digital billboards, transit shelters, urban kiosks, and place-based screens in high-traffic locations: bars, gyms, offices. We build a mix per metro to maximize reach and frequency.

Question 6

How is this different from podcast ads?

Accepted Answer

Podcast ads reach people already listening to podcasts. Dropsignal reaches people who aren't. Not yet, anyway. Real-world screens put your show in front of potential listeners who'd never find you in a podcast app. It's awareness marketing, not performance marketing.

Question 7

How do I promote my podcast?

Accepted Answer

Podcast promotion channels include social media, paid ads, guest appearances, podcast directories, SEO, and out-of-home advertising. Most podcasters focus entirely on digital channels. Dropsignal adds a real-world layer: your podcast on digital billboards and screens in the cities where your listeners live. Unlike digital ads competing for scrolling attention, billboard advertising builds awareness through repeated real-world exposure.

Question 8

Can you advertise a podcast on billboards?

Accepted Answer

Yes. Digital billboards now support programmatic buying, which means podcasters can run billboard campaigns without agency retainers or five-figure minimums. Dropsignal handles the entire process: your cover art and episode title are formatted for screens, placed on digital billboards and transit displays in your chosen metro, and refreshed with every new episode.

Question 9

What is podcast out-of-home advertising?

Accepted Answer

Podcast out-of-home (OOH) advertising means promoting your podcast on physical screens in the real world: digital billboards, transit shelters, urban kiosks, and place-based displays in bars, gyms, and offices. It is the same advertising channel used by Apple, Spotify, and Netflix to promote their shows. Dropsignal makes it accessible to individual podcasters with monthly subscriptions starting at $349.

Question 10

Which strategy is right for me?

Accepted Answer

Sports podcast? Metro Sport, with pre-built fan journeys around game days. Want sustained visibility in one metro? Metro Presence keeps your show on screens week after week. Touring or launching in multiple cities? Metro Tour runs timed campaigns on your schedule. All three use the same screen network and creative system.

Question 11

How much does it cost?

Accepted Answer

Metro Sport starts at $349/mo. Metro Presence is $999/mo per metro. Cancel anytime, or save 10% with quarterly. Metro Tour is $999/metro with volume pricing at 4+. No setup fees. Full details on each product page.

Question 12

How do you measure results?

Accepted Answer

You get a campaign dashboard with impression reports showing delivery by venue type, screen location, and creative. For listener trends, we recommend tracking your hosting platform numbers for the metro over time. That's the signal that presence is converting to listeners.

Question 13

How long before I see results?

Accepted Answer

Month 1 plants seeds. You're building initial awareness. Month 2 builds familiarity through repeated exposure. Month 3 is where measurable listener lift typically shows. Real-world presence compounds in ways digital doesn't.

Question 14

Can I see the creative before it runs?

Accepted Answer

Yes. You get a clear preview of exactly how your episode will appear on screens before anything goes live. We handle all formatting automatically. No extra assets or designers required.

Question 15

Can I choose multiple metros?

Accepted Answer

Yes. With Metro Presence, each metro is a separate subscription. With Metro Tour, you can run campaigns across multiple metros at once and get volume pricing at 4+.

Question 16

How much does podcast billboard advertising cost?

Accepted Answer

Dropsignal's podcast billboard advertising starts at $349/mo for sports-focused campaigns (Metro Sport) and $999/mo for full-metro presence (Metro Presence). That includes billboard, transit, and place-based screens, with creative that refreshes automatically when you publish a new episode. No setup fees. No agency retainers. Cancel anytime.

Question 17

How do I grow my podcast audience?

Accepted Answer

The most effective podcast growth strategies combine discoverability (SEO, directories, cross-promotion), word-of-mouth (social sharing, guest swaps), and awareness (advertising). Most podcasters only invest in digital channels. Real-world visibility through billboard and screen advertising adds a compounding growth channel that reaches people who would never find you in a podcast app.

Question 18

Does billboard advertising work for podcasts?

Accepted Answer

Billboard advertising builds brand awareness through frequency. Listeners who see your podcast on their commute, at the gym, and at lunch develop familiarity before they ever search for your show. The effect compounds over time: month 1 plants seeds, month 2 builds recognition, month 3 is where measurable listener lift typically appears. It is awareness marketing, not direct-response, so the payoff is cumulative.