dropsignalSee my ads
FAQ

Answers to things you may be wondering

Whatever page is most you. Your website, your inventory, your calendar, your listings. We read it and build from what’s there. If a section of your site has a page per item, each of those items becomes its own ad.

Only the things you sell. If something has its own page and it’s for sale, a car, a listing, a date, an opening, it gets its own ad. Pages that aren’t selling anything, like your About page, don’t.

Nothing runs until you have approved it. You can fix anything: words, photo, emphasis. Fix the frame once and every ad built from it changes with it.

Yes. Anything you’d rather not advertise comes out from your dashboard and stops running: the car that’s already spoken for, the date that sold out. It stays out until you put it back.

The area your business actually draws from, worked out from where you are, what you sell, and how far people will travel for it. A dealer’s reaches farther than a coffee shop’s. Yours comes back on a map in the preview.

You pick the level, and the screens are our job: planned across your trade area, around where people actually pass. If there’s a corner that matters to you, tell us and we’ll weight it.

Over half a million screens in 46 states, from big-city billboards to the gas station at the edge of town. Enter your website and your plan shows what’s inside your trade area. If it’s thin where you are, the preview shows that too.

The item’s name, the link to its page, and a reason to act when it has one: “Check it out before the auction ends.” We write it, and you can change it.

They stay with you. Responses are logged for your statements, never pooled with anyone else’s, never sold. A conversation someone starts with your keyword belongs to you and nothing else.

No. Your online advertising works; keep it. This is the offline half: the people who aren’t searching for you yet.

Presence is guaranteed: your ads on real screens, with the impressions your level promises, and every play logged. Response is measured, not promised: every ad asks people to text, and what comes back is yours to see. Give it three months before you judge it. The first month plants; the third one shows.

The preview comes together in one visit: your ads, your plan, the map. Once you approve, going live depends on the screens’ schedules. Days, not weeks.

Your card goes on file when you sign up, and that’s all it does. The first charge happens when your ads go live, then monthly until you cancel. Canceling is a button, not a phone call.

Dropsignal is out-of-home advertising by the month: an ad for every thing you sell, running on digital screens across your trade area, and a count of who answered.

$749, $999 or $1,249 per location, per month. The levels differ only in delivery: 50,000, 70,000 or 90,000 impressions a month. Everything else is identical at every level. The prices are on the page because you shouldn’t have to call to hear them.

The statement: where your ads played, how many times, how many people saw them, and who texted. Counts, not estimates. All of it goes into next month’s plan.

Yes. Each location gets its own trade area and its own plan, under one subscription. Most people start with one and add the second once they’ve seen a month of statements.

Two things, kept separate. Delivery is counted: every play of your ad is logged, along with the size of the crowd that had a chance to see it. Response is measured through the keyword on each of your ads, and every link we send is tagged, so what comes back shows up in your own analytics. The numbers on the levels are impressions: one chance for a real person to see your ad, the industry’s opportunity-to-see measure. They are not guaranteed viewers.

No. It’s monthly. Cancel with a button and your ads stop at the end of the month you’ve paid for.

We make it up the next month. The shortfall gets added to that month’s target, and if you’ve cancelled we keep running up to 30 days until it lands, unless you’d rather we didn’t. It’s delivery, not a credit: you bought impressions, so you get impressions. If we come up short two months running, we move you to the level we can actually deliver in your trade area.

Yes, at the end of a month you’ve paid for. A paused month isn’t billed and doesn’t run, so there’s nothing banked and nothing to expire. When you come back, a fresh month starts. Sellers between flights tend to skip a month rather than shave days off one.

Out-of-home is advertising in physical space: billboards, transit shelters, kiosks, screens in gyms and cafés. Digital out-of-home means those screens are digital, so an ad can be scheduled and swapped like an online one. The screens are bought programmatically, which is why you can buy a month of them without an agency.

Yes. A fixed monthly price on the same exchange national advertisers use. One location runs its whole trade area from $749 a month.

Digital billboards on driving routes, transit shelters and subway entrances, urban panels on sidewalks, and the screens inside the places people stop: bars and restaurants, groceries, gyms, offices. Which ones depends on what your trade area actually has, whoever owns them. We weight it toward the places people in your area already pass.

No. The examples rotate because the same thing works across a lot of trades: cars, listings, dates, openings, programs. The test is simpler than a category: if you have a page for each thing you sell, you’re in. Enter your website and see.

The normal way is a media buy: a planner, a rate card, an insertion order, and a quote you have to call for. We deleted that part. We buy on the same exchange national advertisers use, so a screen is picked because it fits you rather than because one owner had it to sell.

Enter it anyway and see what comes back. We build the ads from what’s there, so a thin site makes thinner ads and you’ll see that immediately. If the page is the weak link, fixing it is worth more than any screen we could sell you, and we’ll say so.

Then we are probably not the right fit, and we would rather say so now. What you are paying for here is an ad per item, kept current as your inventory turns over. If you have a single page and nothing that changes, a simpler tool will serve you better.