Terms of Service

These terms govern your use of Dropsignal ("the Service"), operated by Archway Ventures LLC ("we", "us", "our"). By using the Service, you agree to these terms.

The service

Dropsignal places advertising on digital out-of-home screens across the United States. We generate creative from a website you give us, plan which screens and routes it runs on around each of your locations, deliver the campaign, and report on delivery and response.

Your information

You must provide accurate information when you sign up. You must own, or have the right to advertise, the website and the business you submit to us.

Content and creative

You retain ownership of your website and everything on it, including your name, logo, text, and images. When you give us a URL, you grant us a limited license to read that page and to use its content to generate advertising creative, to show that creative to you, and to display it on digital screens as part of the Service. We may crop, resize, re-set, and otherwise adapt your content to meet screen formats and display requirements. This license lasts as long as you use the Service and for a reasonable period afterwards so that delivered creative and reporting remain intact. It does not let us use your content to advertise anything other than you, and we do not sell it.

You confirm you have the right to grant this license for every page you give us and everything on it. That includes listings you have placed on someone else's website, where your agreement with them sets what you may permit.

You are responsible for the accuracy of any claim, price, or offer that appears on your website and therefore in your creative. Nothing runs until you approve it.

Text keywords

Each ad we run carries a keyword. When someone texts that keyword, we reply once with a link to the page that ad points to.

The program runs on a Dropsignal short code, under the Dropsignal name. We write every message. You supply the item, the price, and the destination URL. You do not write message copy and you do not control how often messages are sent.

You authorize us to use your brand name, trademarks, and content in messaging campaigns, including SMS and MMS, as carriers and applicable regulations require. That covers naming your business in replies, using your name and logo in them, and acting as the sender of messages about your items, for as long as you use the Service. You confirm you have the authority to give that permission.

Keywords are assigned by us and are unique across the whole program, so the word on your ad may not be the first one we propose. When an item sells and its ad comes down, its keyword keeps working for a short period and then returns to the pool.

We do not give you the phone number of anyone who texts a keyword unless that person separately opts in to hear from you. Response counts are yours. Contact details are not, until the person says so.

Payment and billing

Pricing is listed on our website and confirmed before any campaign begins. Plans are sold per trade area, per month. Each location anchors a trade area: we work it out from where you are, what you sell, and how far people will travel for it. Inside that area we choose the screens your ads run on and the mix of screen types. Each level includes the number of impressions a month shown on our website. That number is a minimum we deliver, not a cap. You give us a payment method when you check out; we do not charge it until your campaign goes live, and then monthly on that date until you cancel. Fees already charged are non-refundable unless otherwise stated in writing.

Screen delivery

We work with third-party screen network operators, and we buy inventory programmatically across the month to deliver the impressions included in your level. Which screens your ads appear on, and where, varies with availability. That variation is what buying across the month absorbs; it does not change the number we deliver. We provide proof of play for delivered impressions, measured by the delivery logs we receive from the exchange.

If we deliver fewer impressions than your level includes in a given month, we make it up in delivery rather than in money. The shortfall is added to the following month's target. If you cancel, we keep running for up to 30 days past the period you have paid for until the shortfall is delivered, and you may tell us not to. A shortfall is never carried further than the following month. If we fall short two months running, we move that location to the level we can deliver there from the next period, and the outstanding difference is written off.

Cancellation and pausing

You may cancel at any time from your dashboard, in one step and without contacting us, or by emailing us if you prefer. Cancellation takes effect at the end of the month you have already paid for; the campaign runs to the end of that period and does not renew.

You may also pause, from the same place. A pause takes effect at the end of the month you have paid for. A paused month is not billed and does not run, so nothing is banked and nothing expires. When you resume, a new full month begins.

Your dashboard is at dropsignal.co followed by your own name, and the link is in your confirmation email. Signing in needs only the email address you signed up with.

Acceptable use

You agree not to use the Service to advertise anything that is unlawful, misleading, defamatory, or that infringes the rights of others. Screen network operators and venue owners apply their own content standards, and creative may be declined on those grounds as well as ours. We reserve the right to decline or remove creative that violates this policy.

Limitation of liability

The Service is provided "as is." We are not liable for indirect, incidental, or consequential damages arising from your use of the Service. Our total liability is limited to the amount you paid us in the 12 months preceding any claim.

Changes to these terms

We may update these terms from time to time. If we make material changes, we'll notify you by email or through the Service. Your continued use after changes take effect constitutes acceptance of the updated terms.

Contact

Questions about these terms? Reach out to hello@dropsignal.co.